Mooi Muse (“we”, “us” or “our”), operated by HE4L LTD, runs this store and website to provide you with a considered shopping experience (the “Services”). Mooi Muse is powered by Shopify. This Privacy Policy describes how we collect, use and disclose your personal information when you visit, use or make a purchase through the Services. By using the Services you acknowledge that you have read this Privacy Policy.
Personal Information We Collect
We may collect the following categories of personal information, depending on how you interact with the Services and as permitted under the EU General Data Protection Regulation (GDPR):
- Contact details: name, billing and shipping addresses, phone number, email address.
- Financial information: payment card details and transaction confirmations. Full card numbers are processed by our PCI-compliant payment providers and are not accessible to us.
- Account information: username, password, preferences and saved settings.
- Transaction information: items you view, add to your bag, purchase, return or exchange.
- Communications: details you include in customer-service enquiries.
- Device and usage information: browser, device type, IP address, unique identifiers, and how you interact with the Services.
Sources of Personal Information
We collect information directly from you, automatically through the Services via cookies and similar technologies, from our service providers (payment processors, fulfilment and analytics partners), and from marketing partners where you have consented.
How We Use Your Personal Information
- Provide and improve the Services — fulfil orders, process payments, manage your account, arrange shipping and returns, and tailor recommendations.
- Marketing — send marketing communications where you have consented; you can unsubscribe at any time.
- Security and fraud prevention — authenticate accounts, secure transactions and prevent unlawful activity.
- Communicating with you — respond to enquiries and maintain our customer relationship.
- Legal compliance — comply with applicable law and respond to lawful requests.
How We Disclose Personal Information
We may disclose personal information to Shopify and third-party service providers (IT, payment processing, analytics, customer support, fulfilment, shipping), to marketing partners where you have consented, to parties you direct, and to parties involved in a business transaction or where required to comply with legal obligations or protect our rights.
Relationship with Shopify
The Services are hosted by Shopify, which processes personal information about your use of the Services. To learn more, visit https://www.shopify.com/legal/privacy. You may exercise certain rights through the Shopify Privacy Portal at https://privacy.shopify.com.
Cookies and Similar Technologies
We use cookies and similar technologies for essential functions, analytics, personalisation and advertising (including Meta and Google). You can manage non-essential cookies via the cookie banner shown on your first visit or through your browser settings.
Children’s Data
The Services are not intended for children, and we do not knowingly collect personal information about children under the age of majority in your jurisdiction. If you believe we hold information about a child, please contact us using the details below.
Security and Retention
We take reasonable steps to safeguard your personal information; however, no security measures are perfect, and we cannot guarantee absolute security. We retain personal information for as long as required to provide the Services, comply with legal obligations, resolve disputes and enforce our agreements.
Your Rights (EU / EEA)
Subject to applicable law, you have the right to access, erase, rectify and port your personal information, to object to or restrict processing, and to withdraw consent where we rely on it. You can unsubscribe from marketing emails at any time. To exercise these rights, contact us using the details below; we may need to verify your identity before responding.
Complaints
If you are unhappy with how we have handled your personal information, please contact us first and we will work to resolve it. You also have the right to lodge a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens) at https://autoriteitpersoonsgegevens.nl, or with the supervisory authority in your EU country of residence.
International Transfers
Where we transfer personal information outside the European Economic Area, we rely on recognised transfer mechanisms such as the Standard Contractual Clauses issued by the European Commission, unless the destination provides an adequate level of protection.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for legal or regulatory reasons. We will post the revised policy here and update the effective date.
Contact Us
Store: Mooi Muse
Company: HE4L LTD
Company No.: 16250783
Registered Address: 71–75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom
Email: support@mooimuse.com
Phone: +44 7366 101296
Customer Care Hours
Monday to Friday: 09:00 – 17:00 (CET)
Weekends: 11:00 – 16:00 (CET)